As a marketer, I’ve been trained to segment audiences based on a variety of variables (i.e. age, gender, behaviors) and to deliver tailored messages to each audience based upon what we believe to be their desired goal, objective or experience. This concept is extending beyond marketing and advertising as companies look to provide employees..
You may be familiar with the story of the blind men and an elephant. In it, a group of blind men come upon an elephant and each describes the animal from what he can feel. The one feeling the elephant’s leg says that it’s like a great pillar; the one who feels the tail says..
A study by Watson Wyatt found that “Firms that carefully link HR activities to business strategy, measured by metrics have a 33% higher return on total capital than organizations that do not.” For some HR pros, talking about return on investment (ROI) inspires a sense of fear. In others it creates an almost giddy response at the idea of being..
For the past few years, there has been a lot of talk about HR “becoming more strategic,” and “earning a seat at the table.” And based on recent research, company leaders are beginning to notice and appreciate the value HR has to offer to help the company achieve its goals. But in order to become..
In our last article, we established some of the common reasons for moving to an HR technology solution, and we finished by pointing out the need for translating the administrative savings and reduced workload into true business outcomes. This is where the true value in HR technology lies, and it’s also a foundational element of..
According to the Sierra-Cedar 2015/2016 HR Systems Survey, 43% of companies are planning to undertake a major HR system strategy initiative. Technology can be one of the most valuable tools in an HR leader’s arsenal, allowing them to create more organizational value, deliver better service, and offload administrative tasks. However, for companies that don’t have..
In a recent conversation with a VP of HR at a large manufacturing company, she said something that struck me. “I don’t buy HR technology. I buy solutions to my talent problems.” I am used to people typically thinking about the work they do as a series of tasks and processes, so, for me, this..
Ask any business leader and they will tell you that HR is a cost center, not a revenue generator. It’s a challenge to be in a role that manages internal versus external clients because every investment and action is going to be scrutinized in a way that reflects this general view of HR. This should..
HR and business leaders don’t buy technology; they buy solutions to problems. My recent blogs have focused on how to buy solutions to problems, and one of the best examples I can think of to illustrate the point is around performance management. To set the stage, research firm i4cp says that only 28% of companies..
“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” ― Albert Einstein This quote has been attributed to a variety of people over the years, and it still makes a valid point. When you think about it, the problems HR faces..