Randy Cooper, Co-CEO of PeopleStrategy, Inc.® a leading Software-as-a-Service (SaaS) provider of end-to-end Human Capital Management (HCM) solutions, recently shared his views on themes and trends in Human Resources (HR) and HR technology on the HR Happy Hour show hosted by Steve Boese. The HR Happy Hour podcast offers a lively and interesting discussion about the..
As a marketer, I’ve been trained to segment audiences based on a variety of variables (i.e. age, gender, behaviors) and to deliver tailored messages to each audience based upon what we believe to be their desired goal, objective or experience. This concept is extending beyond marketing and advertising as companies look to provide employees..